AISRA

Problem Background

Basketball is played by over 29 million people in the United States and it is not uncommon to get injured while playing. More than 3.5 million sports injuries occur every year with 1.6 million coming from basketball (Johns Hopkins Medicine, 2023)

• A sports therapy session with insurance can be as much as $150 per visit
• 50% of athletes have performance struggles due to lack of proper training (National Athletic Trainers' Association)
• Injuries can lead to more injuries, frustration, and even depression

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Solution

An app that creates recovery plans through injury history, physical assessment, and sport-specific data analysis. This app offers custom exercises, training regimens, and gamification elements for user engagement.

Background

This project first started as a sole project for my portfolio and reintroduced a few months later with improvements for the Sports Tech hackathon by Founders, Inc. in August 2023. After being selected as a finalist, we decided to continue the project for Buildspace in San Francisco in bringing this product to life. With a team comprised of fitness fanatics, we wanted to create a product that utilized AI technology to understand athletes and their fitness goals while taking into consideration injuries they currently have.

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All About the Business

By the Numbers

• $49.6 billion- market size of the Sports Therapists industry in 2024 (IBIS World)
• 29.73 million- number of people that play basketball in the US increasing by 33% since 2016 (Statista)
• $75-150- price of visit to Sports Therapy

Target User

This product is designed to cater to individuals who may not have the financial means to access expensive sports therapy sessions, as well as athletes who lead busy lifestyles and find it challenging to schedule visits to physical offices.

Strategy

• Revenue Generation Strategy- subscription-based model, offering monthly or annual subscriptions to athletes, as well as enterprise-level subscriptions tailored for sports teams and organizations.
• Critical performance indicators- encompass the Life Time Value (LTV) and Customer Acquisition Cost (CAC)
• Collaborate with healthcare experts- leverage AISRA as a valuable resource for patients who may lack the time or financial means to meet with a specialist in person

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Designs and Iterations

In crafting the design of our product, our aim was to create an atmosphere of seriousness, one that resonates deeply with athletes dedicated to perfecting their craft and achieving peak performance. We made sure that navigating the product was an intuitive and seamless experience, eliminating the need for any additional explanations.

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Iteration

Version 1

When the user chooses a specific body part, a pop-up modal will prompt them for additional injury details. Depending on the number of injuries the user reports, this may lead to an excessive amount of information on the body map, potentially overwhelming the user.

Version 2

The user selects the injured body parts, answering questions about these areas on one page and confirming the details on the next. This streamlines the user experience and enhances the layout for the developer.

Version 3 (Basketball Specific)

By focusing on basketball players, it felt more personalized to the user. And with more usability testing, we noticed that users would like to input their injury data immediately after selecting the pain area to avoid cognitive overload. We also included inactive states for buttons to avoid user confusion.

Conclusion, Learning Lessons and Next Steps

In the realm of UX, this project taught us the power of remote teamwork. Despite coast-to-coast separation, we thrived on digital collaboration through Discord and video conferencing. Setting milestones proved to be an effective guide.

One valuable lesson we learned during our planning was the importance of focusing on athletes in a specific sport. Initially, we considered the sport of cricket, given its status as the second most popular sport in the world. However, we encountered challenges as neither of us was well-versed in cricket, making it challenging to find suitable testers. Recognizing the importance of staying within our expertise, we shifted our focus to basketball.

Our next UX milestones involves perfecting the AI component and crafting routines that will keep users engaged and challenged.